Beyond Keywords: The 10-Point SEO Audit That Actually Moves the Needle
As website solution providers, we already know that SEO gives your client an edge over the competition by bringing more prospects and customers straight to the website. If you’re analyzing the SEO effectiveness of a
Mobile Optimization: Pro Tips for Perfect Cross-Device Performance
According to a recent AI Website Audit I ran using My Web Audit, these are the elements that should be considered when analyzing a site for mobile optimization. Audit Points Mobile Responsiveness Mobile optimization ensures a website’s design
How to Analyze a site for Conversion Optimization
Most of you already know that conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — whether completing a form, becoming customers, or other
Which Website Element is THE Most Important?
As most of you know, I am focusing my agency endeavors on website assessments (audits) and plan to start posting website reviews on my agency YouTube channel. While planning, I asked all the major AI
The WP Project Manager’s Academy is Closing
The WP Project Manager’s Academy is Closing (sort of) It’s true. After much consternation and deliberation, I have come to the decision to close The WP Project Manager’s Academy but, never fear, something much better is
Now You Can Spy with AI: How Competitive Analysis Turns Prospects into Clients
Everything in the web world is changing at a breakneck pace. With the advent of AI-generated websites, no-code development platforms, automated SEO tools, one-click deployment services, and the commoditization of web hosting, it is becoming
Are Wix and Squarespace Challenging WordPress’s Dominance?
The website building landscape has undergone a huge transformation in recent years. While WordPress has long held its position as the leading content management system, platforms like Wix and Squarespace have made remarkable advances. But,
The AI Takeover: 5 Strategies to Future-Proof Your Web Developer Career
The web development industry stands at a crossroads. Artificial intelligence tools have rapidly evolved from simple code completion assistants to platforms capable of generating entire websites from natural language prompts. For established web developers and
Firing a Client the Right Way: A Guide for Website Providers and Agencies
Have you ever worked with a client who made you question your career choices? Maybe they constantly moved the goalposts, ignored invoices, or were downright rude. Whatever the case, sometimes the best thing for your
8 Essential Contract Sections for Firing Clients
To ethically and professionally manage client terminations, it’s important to include specific sections in your contract that address how to fire a client. Here are the absolute essential contract sections that ensure both you and
Incorporating Project Management Tasks into Your Project Estimate
Someone asked me recently what percentage of time (and pricing) should be allocated to ongoing project management tasks when devising a website development estimate. This is a tough question to answer for two reasons: Not
What You Call Yourself Matters – Developer or Designer or Neither
As professionals, we are often pigeonholed into using common terms to describe what we do. However, these terms don’t always reflect the breadth and depth of our services. This becomes particularly relevant when dealing with
Everything’s a Project and Everybody is a Project Manager
If you’ve been following us a while, you know that all the project management skills we teach are based on The 6 Productivity Principles for Project Success. Define the Job in Detail with a Content-First
Using the Google Streak CRM
It’s finally time to put away that Rolodex/notepad combo—Google Streak has got you covered. And Cami Macnamara is going to be the one to tell you all about it. Cami is the founder, brains, beauty,
What’s Different About a Website Redesign Project?
Effective and responsive sites inspire confidence. The inverse is also true. Have you ever driven past a house being remodeled and thought, “Ew, do those people have any idea what they’re doing?” You might not
Helping Your Clients Succeed with Google My Business
Creating a well-functioning site is fundamental to your agency’s goals—but it’s only half the battle. Why? Because a functioning site is only as functional as it is visible. There are many tools to help us
Setting Client Expectations About Project Problems
I’ve got bad news— Your project is probably going to have one, or several, problems. To be fair, this almost always happens. No matter how well or how far you, your team, and your clients
Who IS the Designer, Anyway? Setting Client Expectations About Design
There’s a little bit of artist inside all of us—but when it comes to developing a successful site design, your client is going to have to shut their inner artist up, and you’re going to
Setting Client Expectations About Money—Yuck!
“It’s tacky to talk about money.” That’s an idea that’s been crammed into our heads since the time we first talked about money “by mistake”! In my neck of the woods, whether it was our
My Client Doesn’t Respect Me!
On this episode of Can We Talk, we’re going to whip out our sequins and microphones and see what Ms. Aretha Franklin was all about: R-E-S-P-E-C-T. (Okay, you don’t really have to get glammed up
Setting Client Expectations: The Deep Dive
Today’s Can We Talk is a conversation about, well, miscommunication. Soon we’ll dive into the topic of demanding clients’ respect (You’ll have to tune in for that one next week!) For now, though, we need
Five Days of Focus – Why Approval Doesn’t Matter
This is Day 2 of our Five Days of Focus 2021 – highlighting Project Management essentials. This week has been all about the art of the perfect proposal, and we’re well on the way to
Five Days of Focus – How Using a Content-First Development Approach Saves Money
Day 3 of our 5 Days of focus 2020. Okay, so you’ve got your proposal equipped with your master services agreement, and you’re starting to set clear expectations with your clients. You’re almost ready to
Five Days of Focus – Proposals, Contracts, and MSAs
We’re getting ready for 2021 with Five Days of Focus on Project Management essentials. This is Day 1. Our topic du jour? How to use your proposal, contract, and/or Master Services Agreement to set proper