As website solution providers, we already know that SEO gives your client an edge over the competition by bringing more prospects and customers straight to the website. If you’re analyzing the SEO effectiveness of a site, here are the 10 elements you need to review, according to My Web Audit.
1. Accessible to Search Engines
To rank in search results, search engines must be able to access the site—or “crawl” it—to find out what information is on it.
Here’s how:
- Use tools like Google Search Console to check for crawling errors.
- Analyze the robots.txt file to ensure search engines can access desired pages.
- Submit or monitor the sitemap to help search engines discover and index pages.
2. Google SERP Visibility Analysis
Google SERP Visibility Analysis evaluates the site’s ranking in Google search results. The better the SEO performance the higher the ranking and search engine visibility.
Here’s how:
- Utilize rank tracking software or Google Search Console’s Performance report.
- Monitor keyword rankings, average position, and search impressions over time.
- Identify pages with high visibility or opportunities for improvement.
3. SERP Features Analysis
SERP features are enhanced search results like snippets, videos, AI answers and panels that appear prominently at the top of Google search results, optimization for them will increase the visibility and clicks to the site.
Here’s how:
- Employ SEO tools to analyze search results for target keywords.
- Identify featured snippets, video carousels, knowledge panels, or other rich results.
- Determine features the site could potentially rank for with specific content optimization.
4. Backlink Trend Analysis
Analyzing domain metrics among the top 5 search competitors, focusing on Authority Scores, Referring Domains, and Backlink Quality, provides domain and backlink insights for the top-ranking sites.
Here’s how: