The party never stops with our Can We Talk members! This week we had the opportunity to hear from Michael “Mike” Gburski, founder of JadeFire Development.
Mike’s a truly wonderful soul who focuses primarily on helping nonprofit organizations stand out and share what they believe in across the Web. On top of being a self-proclaimed “Difference-Maker” and “Catalyst for Good”, Mike is an absolute whiz at conquering the ins and outs of SEO—and everything that goes along with it.
In this CWT chat, Mike got down to the nitty gritty of using Core Web Vitals to you and your clients’ advantage. From everything we learned from talking with him, I believe Mike when he says that Core Web Vitals are something we should all be concerned about.
Why are Core Web Vitals, Vital?
Core web vitals use UX (user experience) to help determine a site’s ranking on Google and other search engines. In layman’s terms, that means that, the easier to use that your clients’ site is, the more likely it is to appear higher in search results.
You absolutely need to see Mike’s examples and demonstrations of using Core Web Vitals to optimize your sites—there’s not one part of our chat in which I didn’t learn something new, and there were several excellent questions from our group members that led to great discussions. In the meantime, here are some major concepts that we should consider.
- Being wildly innovative or different doesn’t hold a candle to being authentically yourself.
It was interesting to hear Imogen voicing what I’m sure has been many agency owners’ concern over the years—”Am I unique enough?”. But she really drove home the point that it’s more important to be authentic than be unique.
If you and the clients’ sites you’re working with come off as genuine, there’s going to be a much higher level of impact and draw than from a site that seems performative.
It’s the same idea as meeting people at a party. Would you rather have a conversation with a very genuine person, or with someone who seemed eccentric but very insincere?
- You know what they say about assumptions…
We see our own sites, we know our agency slogan, and we can list our agency’s services off like a restaurant menu—it’s because we live and breathe our agency every day. It leads us to assume that clients can see exactly what we know to be true—an error in thinking that can cost us a lot of leads.
That’s the beauty of WIF—it really pulls the main information out of your clients, so that you can make sure it’s presentable and comprehensible for their prospective clients. But even if you’re still holding out on using WIF, it’s important to make all of the most important details as clear as day on your sites.
- Remember that less is often more.
Imogen made the point of mentioning that sometimes too much choice and visual stimulation in a proposal has the potential to scare clients off, and I couldn’t agree more.
When you’re presenting a proposal, try to give your prospective client limited options and visuals—more focus than flash. Show them who you are and what you can create in digestible quantities.
- Adapt your approach to your client.
As we’ve heard from many of our guests here on Can We Talk, Imogen stresses the fact that WIF in its most technical online format might be the best option for some clients, while being overwhelming for others.
If your client needs a printed-out PDF version of their questions to fill out with a pen, that’s okay! It’s another excellent opportunity to show that your agency is here to help them and their unique needs.
Imogen never ceases to amaze me, and we even saw in our chat how WIF is already helping other agency owners. Don’t hesitate in seeing how WIF could help you and your clients out.
You can get the WIF here. And use coupon code WPROADMAPS50 for a $50 discount off the published price.
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