Helping Your Client Find their Website Identity with Imogen Allen
If I asked you to describe what your client’s agency does, would you be able to do it in a way that convinces me to buy what they’re selling? (I’d hope so; it’s typically what

Using Technical Web Audits to Generate Leads
When was the last time you heard about a new way for your agency to earn money, generate new leads, and flex your knowledge and skills? Today might be that day! This week we had

Using Mockup Tools with Virtual Assistants and Clients
It’s always great when we get to learn something new from an inspiring agency owner! Never stop learning, right? In this episode of “Can We Talk About Your WordPress Projects?” (originally recorded in Nov 2020),

Breaking Down the Pre-Proposal Process
Does practice make perfect? No, not always. But having a solid pre-propoaal process leads to practical, consistent quality in your early client interactions, which spells out good news for your clients, and for you. When

How our 6 Productivity Principles Apply to ANY Project
If you’ve ever had a project that seems absolutely unconquerable, you can join the club. There are some projects and sites that seem to get more complicated as they go along. Maybe you’ve started developing

Accountability as Motivation – It Works!
You might have heard the saying, “We plan, God laughs,” and that rings true in every aspect of our lives—both with clients, and with our own projects. The last two years have been proof enough
The Power of the Project Notebook
Using a project notebook is a practice we started way back in the day, before everything was electronic and digital. That means we always had a physical hard-copy notebook. Although that’s not the case in
Essential Project Management Processes Every Agency Needs
If you’ve been following me for any time at all, you know I talk about the Six Productivity Principles for WordPress Project Success – ALL. THE. TIME. But they changed my life. That’s so trite
Content-First Development: A Comprehensive Guide
If you’ve signed up for any of my freebies or the WP Project Manager’s Academy, then you know that I ask this question a lot. “What are you struggling with most?” Far and away the
You Might Be a WordPress Project Manager IF…
Today our topic is what it means to be a Project Manager… specifically, a WordPress Project Manager. I Just Want to Build Websites I hear a lot of people complain, “I don’t want to manage
How to Leverage Your Project Team (Even if You *THINK* You Don’t Have One)
You Already DO Have a Project Team Many people think if they are a solo provider, that they don’t have a team. This is wrong for 2 reasons. First, you always have a team because

What Do I Do Now? How Do I Deal with a Global Crisis?
During this uncertain time, you are probably in one of two places. Either your WordPress business is taking a downturn or an uptick. I’ve heard folks talking about both. But, regardless, everyone is struggling with

Can We Talk About Your WordPress Project Communication Management Plan?
This is Episode 8 of Can We Talk about your WordPress Projects? where I’m giving you advice on all things project management related to WordPress projects. And in this current series we’re covering all the

How to Use GoDaddy Pro to Be More Productive
Is the task of keeping all your clients’ websites updated taking a big chunk of your time? Here’s a 5 minute video to show you how to save TONS of time on plugin updates and

Can We Talk About Your WordPress Estimating Process?
In recent episodes of this “Can We Talk” video series, we’ve been talking about all of the standard processes and plans that your WordPress agency or you as an individual provider need to have in

Elements of a Good Change Control Procedure
This is Episode 6 of “Can We Talk About Your WordPress Projects” and you’ll be happy to know I have given up doing the cheesy Brooklyn accent in these videos. I still hear it that

Change Management – The Key to Controlling Scope Creep
Can We Talk About Your WordPress Projects? – Episode 5. In the past few episodes and in a few more, we are talking about the standard processes you need to have in place for your

Can We Talk About Your WordPress Competition?
This is the 1st posting of my new video program called “Can We Talk About Your WordPress Projects?” The goal is to give you quick tips and insight into improving your project management approach to

How to Convince Your WordPress Client Not to Provide Their Own Content
Those of you who have taken my free mini-training on The Six Productivity Principles for WordPress Project Success know that one of those principles is: Get the Right Resources Involved. And that is the principle

Who ARE you? WordPress Designer, Developer, Consultant, or Analyst?
The Case for Better WordPress Titles I recently referred to a highly technically-savvy WordPress practitioner as a “WordPress Developer” and was quickly corrected that he was not a developer, because he did not write code

4 Best Practices Successful WordPress Providers Use to Get Content from the Client on Time
All you have to do is pose a question in a WordPress Facebook group or other WordPress-focused forum regarding getting content from the client. Chances are you will get a litany of responses that clearly

7 Steps to Estimating WordPress Website Content
I read an article recently that stated the opinion that “content-first” is a bad WordPress website strategy because it doesn’t consider the first purpose of a business website… to make money. The premise of the

How a Content-First Approach Can Help Control WordPress Scope Creep
First, let’s look at how things typically happen on a WordPress web development project, or ANY web development process for that matter. You and the client agree on the site design and a target date

What Does It Mean to Define a WordPress Project in Detail?
People commonly want to know more about what is involved in Principle # 1 – Define the Job in Detail with a Content-First Approach. It’s interesting because, in practice, the other principles are really subsets
